There is no kidding around this time–the implosion of Twitter as we know it is happening right now and Hollywood needs to move on. For far too long, Twitter has been a major force in promotion of new movies, TV series and specials, and books. Unfortunately, Elon Musk’s new changes this weekend have made it clear that we can no longer depend on Twitter for promotional activities. What good is promoting the newest interview with…"Twitter: Hollywood Studios, TV Networks Need To Move On"
With a mass exodus starting after Elon Musk acquired Twitter, both studios and publicists will have to rethink how they use the platform. I first heard of Twitter in what was probably 2008-09. I distinctly remember sitting at a Shabbos dinner saying that I will never ever sign up for Twitter. In classic comedic fashion, I signed up that month because it was helpful in landing tickets to the promotional film screenings. The rest is…"Twitter And How Hollywood Uses It Will Change"