Sightline at AMC is A Ridiculously Absurd Idea

If movie theaters are trying to bring their audiences back after the pandemic, Sightline at AMC is not going to do any favors. The breakdown is as follows per AMC: Standard Sightline – these seats are the most common in auditoriums and are available for the traditional cost of a ticket. Value Sightline – these seats are in the front row of the auditorium, as well as select ADA seats in each auditorium, and are…

"Sightline at AMC is A Ridiculously Absurd Idea"

AMC Theatres Experiment With Dynamic Pricing

One could suppose that it was always going to come to this as AMC Theatres announced that they would move to dynamic pricing. During their earnings webcast, AMC Entertainment CEO Adam Aron said: “Currently, our prices for The Batman are slightly higher than the prices we are charging for other movies playing in the same theaters at the same time.” In previous years, AMC has increased ticket prices during the weekend. This is why discount…

"AMC Theatres Experiment With Dynamic Pricing"

Universal Pictures vs. AMC Theatres

Universal Pictures and AMC Theatres are in somewhat of a stand-off following recent comments made as a result of the Trolls: World Tour release. If you recall, Universal decided to release Trolls: World Tour as a Premium Video on Demand title.  Not surprisingly, the theaters were upset at the decision because the film had been advertised for months as a theatrical release.  At the same time, families were essentially stuck at home while theaters were…

"Universal Pictures vs. AMC Theatres"