The summer movie box office was down this year and one of the reasons can be blamed on franchise fatigue. This summer saw the releases of Alien: Covenant, Pirates of the Caribbean: Dead Men Tell No Tales, and Transformers: The Last Knight. Unfortunately for the studios, audiences just really didn’t care to see them. It didn’t help that several movies in the franchise preceded them. Despite the box office appeal of Tom Cruise and Russell…
"Summer Loser: Franchise Fatigue"Tag: The Mummy
(Hi there, if you’re being directed here from an article about TJM’s email, please click here). Heading into the tail end of last week, there was no score reported on Rotten Tomatoes for The Emoji Movie and there’s a reason for this–it wasn’t offered to us as a press screening. In other words, if we wanted to consider this film for awards season, we’ll have to see it ourselves. I’m not going to consider it…
"I Won’t See The Emoji Movie"
There’s no denying the power that Rotten Tomatoes has on making or breaking a studio tentpole. This is something that we’ve been seeing at the box office since the summer movie season started. Studio tentpoles aren’t critic-proof no matter how many times these actors or filmmakers say that it wasn’t made for the critics. Critics are people, too. The first thing I ask myself when I start to write a screenplay is whether it’s a…
"Studio Tentpoles are hurting this summer"
Actor Tom Cruise has a lot of soul searching to do when it comes to finding his next project. The actor needs a hit. Cruise doesn’t have the drawing power that he used to have in order to successfully open a non-franchise film at the box office, let alone open a movie. Following The Mummy, Cruise will star in American Made, a true story about a drug smuggler, directed by Doug Liman and also being…
"What does Tom Cruise do after The Mummy tanked?" Universal Pictures was hoping a reboot of The Mummy starring Tom Cruise would launch their Dark Universe franchise. Unfortunately for the studio, critics and audiences alike panned the film. Starring Tom Cruise, the Alex Kurtzman-directed film finished this weekend in second place with an estimated $32.2 million at the box office. In addition to Cruise, the film stars Annabelle Wallis, Sofia Boutella, Jake Johnson, Courtney B. Vance and Russell Crowe. Taking into account the four…
"Box Office: The Mummy tanks for Universal"