The summer movie box office was down this year and one of the reasons can be blamed on franchise fatigue. This summer saw the releases of Alien: Covenant, Pirates of the Caribbean: Dead Men Tell No Tales, and Transformers: The Last Knight. Unfortunately for the studios, audiences just really didn’t care to see them. It didn’t help that several movies in the franchise preceded them. Despite the box office appeal of Tom Cruise and Russell…"Summer Loser: Franchise Fatigue"
There’s no denying the power that Rotten Tomatoes has on making or breaking a studio tentpole. This is something that we’ve been seeing at the box office since the summer movie season started. Studio tentpoles aren’t critic-proof no matter how many times these actors or filmmakers say that it wasn’t made for the critics. Critics are people, too. The first thing I ask myself when I start to write a screenplay is whether it’s a…"Studio Tentpoles are hurting this summer"