Cherry: Apple Failed Russo Brothers, Tom Holland in Awards Campaign

While Cherry is due out in late February, Apple failed both the Russo brothers and Tom Holland in the film’s awards campaign this season. Formal reviews are still under embargo.  What this article details is how Apple truly failed this film in terms of campaigning for awards.  Put it this way: as critical as I was with Warner Bros.’ rollout of Wonder Woman 1984, I’m more critical when it comes to Apple making it so…

"Cherry: Apple Failed Russo Brothers, Tom Holland in Awards Campaign"

SXSW: An Online Film Festival Isn’t The Same

Some of the suggestions following the cancellation of SXSW this month is to hold an online film festival but there are some problems with this idea. While the headlining films will survive the SXSW cancellation, make no mistake that they would have benefited from the marketing that comes with playing SXSW.  These films are also secure in having a distributor and a release date.  Other films aren’t so lucky. There have been a few suggestions…

"SXSW: An Online Film Festival Isn’t The Same"

The Morning Show: A TV Drama for the #MeToo Era

The Morning Show is the definitive television drama series for the #MeToo era and the Apple TV+ series could not be more timelier with its commentary. We’re over two years into the start of the #MeToo movement.  While some series have offered commentary in terms of references, The Morning Show goes big.  It isn’t just that the series is ripped out of the headlines but Mitch Kessler (Steve Carell) could easily be a stand-in for…

"The Morning Show: A TV Drama for the #MeToo Era"